New Green Directory
Technology!
As part
of our continuous efforts to promote our
members
and support the local community, the Greater Seattle
Chamber is adopting a new software solution for the
2012 Membership Directory.
The
new Chamber Membership Directory is:
This new green technology, recently published by the
U.S. Patent and Trademark Office, enables our directory
CDs to seamlessly update themselves with your latest
information - including text, graphics, PDFs, video and
more.
There are no more
deadline worries or "shelf-life" concerns, production or
shipping expenses that plague traditional print
directories.
A Resource Customers Will Use
Consumers respond to collateral materials, even in a
digital age. According to the
Wall Street Journal,
more than 17 billion catalogs were mailed last year
- and they pay off. Marketers say that catalogs
still drive sales online and in stores.
Compared to a print directory, the multimedia CDs won’t
go out of date. Users will get a fresh experience
instead of a publication that is out-of-date the minute
it is printed.
Plus,
the CDs cost less to produce than thumb/USB drives.
There’s more opportunity to insert additional items,
like your business card or a product brochure. All with
zero risk of a user erasing the information to transport
their next PowerPoint.